Related resources. New Firstup Studio to power more employee engagement Read more. How to improve headlines for your content in 3 easy steps Read more. Charong Chow. Charong leads content strategy at SocialChorus. After film experiments, gallery shows, and a novel, she took the plunge into content marketing for tech startups.
When Charong is not weaving narratives, she curates a small zoo that her two children have somehow managed to assemble. Related podcast. Related webinar recording. Attune All In Broadcast Regardless of company size or industry, success comes from people doing their best work. Recent posts. New Firstup Studio to power more employee engagement Read More. How to improve headlines for your content in 3 easy steps Read More. So how do you fix it?
With a small team, you can get people into the same room to hash things out, but that's not always feasible, especially for larger groups.
You need a process to consistently get good information out there so that people can immediately act. A few changes may be all you need, along with some time, in order to get things running smoothly.
Members from Forbes Agency Council suggest you try the following, in order to find which system, or set of systems, works best for your setup. The use of a project management system to document decisions and next steps can help alleviate this issue. You should know how your workforce receives information, so making it available to them in an easy-to-access format is crucial.
Your office employees are going to receive information in a different format — and time frame — than, say, bedside nurses or retail floor operators. Using a messaging app such as Hipchat has helped my team collaborate, get on the same page and track company projects. Hipchat allows quick and easy communication for our employees, especially since we have employees who work remotely. It allows us to have one-on-one chats, public or private chat rooms meant for our sales and marketing teams, and chats for specific projects.
Plus, we can use it on mobile. This one is simple to me: Stop using email for internal communication. Email has its benefits, but internal communication is not one of them.
There are better applications — like Slack — for communicating with team members, which allow for topic grouping, controlled notifications and the ability to make conversations public when needed. Best of all, there's no "reply all" option. We use various forms of product management software, email and other forms of digital communication. Generational differences also play a part. Gen Z and millennials are notorious for hating phone calls. An effective internal communications strategy will need to make use of a few channels, but before wasting time sending emails no one will read make sure you know your audience.
This discovery stage can be informal, through discussions with colleagues. Or, it can involve a more structured process, to have supporting data.
If the company uses Microsoft Teams, why not start a poll or send a survey? It can be easy to fall into the trap of top-down communication. Too much focus on making sure employees receive information can be problematic. The goal should be to engage with employees. Top-down comms have their place, especially in a crisis. Overall though, encouraging employee participation, allowing input, and generating discussion is a better sustainable strategy.
Everyone absorbs content in different ways. Some people like to read, others to listen or to watch. Visual content, like infographics and posters, might appeal to certain groups. While others prefer formal emails and written announcements. The best internal comms strategy will provide a good mix of content, shared using different channels. Internal comms used to be about sending mass emails to all employees.
They were long and uninspiring. Lost in crowded mailboxes, the information was sent but often not received. Fifteen-second videos, gifs, and emojis are lightyears away from text-heavy emails or post-its on a notice board.
The type of content shared often depends on the channels used. Some platforms, like the intranet, support both written announcements, as well as visual content like infographics and posters. Microsoft Teams is also a great place to share videos, gifs, and emojis. Let employees be involved in the process. Create a space where staff can share ideas, articles, videos, or links to information they find interesting.
An employee advocacy platform that lets employees easily suggest content is a great way to start building a more immersive internal comms program. Information passes most easily when colleagues chat more casually. So another way to improve internal communications is to make sure people have a chance to come together.
Pre-Covid, meeting colleagues at the coffee machine was an everyday occurrence. Social interaction with colleagues is the number one thing those working from home miss right now. Luckily, technology can help bring the chance coffee break to the virtual world and reconnect co-workers. Powell Teams virtual coffee machine organizes short coffee break meetings on Microsoft Teams.
Our algorithm chooses people at random based on their availability. When people can meet and interact, information is more naturally shared. Create opportunities for employees to meet outside of the office. Plan a holiday party or a happy hour after work. This also gives employees something to look forward to, which can facilitate improved engagement and stronger communication.
Read more by Jostle. Jostle Corporation is the creator of a new kind of employee intranet. Find out more at www. All rights reserved. Product Resources Podcast Subscribe Search…. Share this:. Originally posted at The People Equation via Dale Carnegie Training Internal communication is important for any organization to function effectively. Make the Mission and Vision Clear Take the time to explain the company values and mission, whether as part of corporate training or as a regular reminder to employees.
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